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New firm targets China tourism, aims to beat typical PE returns

US private equity manager General Atlantic and Chinese travel agency Ctrip are backing a new investment firm, Ocean Link. Tony Jiang, a partner at the new entity, speaks about its plans.
New firm targets China tourism, aims to beat typical PE returns

US private equity firm General Atlantic has partnered Chinese travel agency Ctrip to back Ocean Link, a PE venture dedicated to investing in the fast-growing mainland tourism sector. It has raised $400 million for deals and is looking to bring in more capital this year. 

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