As part of their new advisory powers, asset managers are looking to provide a broader digital platform to compete with the disrupters.
Certain leveraged and inverse exchange-traded funds newly listed in Hong Kong are being traded far more heavily than others, which has led some to question the source of demand.
Multi-asset solutions are the new rage among China's mutual fund companies following deregulation and disappointment in single-asset products.
The overseas arm of China Asset Management is listing its first leveraged and inverse ETFs in Hong Kong, which will track the Nasdaq 100. It has partnered with US fund house Direxion.
Having doubled its bond fund assets last year, China Asset Management is close to regaining its position as the biggest mainland fund house, which it lost to Tianhong in 2014.
The small-cap equity ETF will list today in Hong Kong with the aim of trading via the Shenzhen-HK Stock Connect, despite uncertainty over the trading link's launch date.