What asset owners want from first-time fundraisers

It’s a broadly favourable environment for managers raising first-time funds these days, given just how hungry investors are for yield and for private market assets. But that doesn’t mean it’s easy. Attracting capital for a brand-new strategy is a challenge in itself; deploying it and then exiting deals successfully is another. Doing that while running a business for the first time can be beyond many would-be general partners (GPs) – that is, asset managers. It helps if a new m…