UBS has launched direct market access (DMA) on MalaysiaÆs stock exchange, Bursa Malaysia, and rolled out its proprietary execution management system, UBS Sapphire.

UBS Malaysia DMA, as with all UBS DMA systems, is a zero touch anonymous trading platform that allows clients to execute orders entirely electronically so increasing speed of execution and ensuring 100% anonymity.

UBS's introduction of DMA in Malaysia coincides with the launch of the new trading platform at Bursa Malaysia next week, which will benefit market participants by improving the speed and capacity of execution and broadening order type flexibility.

The Malaysia index is outperforming its regional peers by 20% year-to-date and continues to attract more liquidity and interest with its continued investment into technology.

Malaysia has been making strides in its efforts to improve its trading execution capabilities.

Bursa Malaysia introduced DMA for derivatives in April this year. The new equities trading platform, called Bursa Trade Securities, is set to be launched on December 1.

Bursa Malaysia CEO DatoÆ Yusli Mohamed Yusoff has said that he expects DMA to change the trading landscape in Malaysia because it is the fastest way to connect to the market and widens the range of trading activities available to market players.

Having DMA in place improves MalaysiaÆs ability to attract more global investors, a must if it wants to succeed in its bid to become the global hub for Islamic finance.

DMA is a zero-touch electronic trading solution that enables investors to route orders directly to the exchange for immediate execution. It will significantly reduce the time for orders to be sent and matched from a previous average of five seconds per transaction to a fraction of a second. It has the ability to support algorithmic and block trading as well as provides greater access to international investors.