Big banks managing bond funds are the rule. New entrants, new products and a new pension system have the potential to galvanise this sleepy industry.
Bucking the global trend, Thailand's bank-affiliated fund houses continue to take advantage of their powerful distribution network and lord it over the industry.
Theresa Marcial Javier expects the Philippine fund house's AUM to grow by 10-15% annually in the next two years.
Investors are now paying close attention to Malaysian corporate earnings as mutual funds in the country post further gains, according to data provider Lipper.
Mary Chris Gay, a portfolio manager at Legg Mason Capital Management, believes the recovery in corporate earnings could surprise investors on the upside.
The asset allocation balance shifts in favour of equities, according to the latest HSBC survey.