The region's exchange traded funds and products enjoyed record-breaking net new asset growth in the first six months of 2016, due to strong performance in emerging Asian markets.
But Asia's retail market for ETFs requires better education for investors, more regulatory backing and advances in technology if it is to gain a bigger share of the pie, say industry participants.
Assets in Asia exchange-traded funds rose by 4.4% to $118 billion in February, according to a new report. And Deutsche has identified currency-hedged ETFs as one of the key growth drivers of the asset class.
Discretionary exchange-traded fund portfolios, commonplace in markets such as the US, are now growing in popularity in this region.
While sympathetic to concerns over swaps-based ETFs, Kelvin Blacklock of Eastspring says fear of complexity is more to blame and explains why synthetics can sometimes work better than cash-based funds.
The independent ETF strategist talks about the BoA Merrill U-turn, plans for her consultancy and why more retail participation will happen in Asia. And she admits she's waiting for the right job offer.