Tianhong AM wary of mobile app costs

Oct 1, 2015

Chinese fund houses are increasingly selling products via smartphone, but marketing mobile platforms does not come cheap, and competition is heating up.

As direct online sales of funds gain traction, Chinese asset managers are increasingly seeking to distribute products via mobile devices. Some are developing proprietary applications but doing so is not cheap, and they must compete against established e-commerce players such as Alibaba and Tencent.

Sign in to read on!

Registered users get 2 free articles in 30 days.

Subscribers have full unlimited access to AsianInvestor

Not signed up? New users get 2 free articles per month, plus a 7-day unlimited free trial.

If you are a senior professional at a large institutional asset owner, such as a sovereign wealth fund or pension fund, please contact [email protected] for further assistance.

Questions?

See here for more information on licences and prices, or contact [email protected]