Market Views: How to spot greenwashing

By 2025, as much as 57%, or $8.9 trillion, of mutual fund assets in Europe will be held in funds that consider environmental, social and governance (ESG) factors. This is a massive jump from the 15.1% held at the end of last year, according to a report published by consultancy PwC last week. But things are not always as green as they seem, and greenwashing – the practice of only paying lip service to ESG factors with token gestures – is also on the rise. “From an investor pe…