Haymarket Media Group announced today the formation of a joint-venture research business between Haymarket Asia and East & Partners. Haymarket's financial media division publishes AsianInvestor, FinanceAsia and The Corporate Treasurer.

The joint venture based in Singapore, with research resources across 10 countries, will further drive East & Partners’ research business into Asia to serve the need for independently derived measurement of key performance indicators in the business, corporate and investment banking markets.

East & Partners’ business provides an opportunity to add further, real value to client business development strategies and execution. Haymarket’s market leading position as a specialist content provider in business and finance, coupled with East’s research expertise and track record, are ideal ingredients to build a dynamic and unique new business which clients are demanding.

“Growing the added-value elements of our business is a cornerstone of the strategy for our brands in Asia, and East & Partners’ positioning in financial markets is an ideal fit for Haymarket to achieve that,” said Tim Waldron, managing director at Haymarket Asia. “We have many clients in common and the relationships are complementary, which will allow us to work with our clients on a deeper and broader base”. 

East & Partners managing director Paul Dowling also sees the synergistic benefits of the JV. “Haymarket’s Asia footprint and distribution, allied to its market presence, means that our JV will have a strong platform with high ROI values for clients. We know from conversations we have had with our own clients that it is the time is right to take the business to the next level in the region.”

The first phase of the JV continues East’s focus on the transactional banking markets with the combined venture rolling out research, analysis and forecasting services for providers in the DCM/ECM, wealth, private banking and advisory product markets during 2014, together with high-value thought leadership programmes for clients. The approach leverages East’s “voice of the customer” market analysis with Haymarket’s publishing and events platforms.

For further information on this story, please contact:

East & Partner
Paul Dowling, managing director
Tel: +612-9004-7848
Email: paul.d@east.com.au

Haymarket Asia
Tim Waldron, managing director
Tel: +852-3175-1901
Email: tim.waldron@haymarket.asia

About East & Partners
East & Partners, a leading specialist market research firm in the business, corporate and investment banking markets of Asia Pacific, works across 11 countries in the region delivering both multi-client and proprietary market analysis services to financial services providers.

The delivery of accurate quantitative analysis on the region’s exploding demand for sophisticated transaction, debt, treasury, investment and advisory banking services and products has been uniquely addressed by East’s bottom-up research methodologies since 1987, based on many thousands of customer interviews annually in Australia, China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand. East’s multi-client demand research and consulting work has enabled the firm to work with virtually every major bank within the region and international clients based in North America and Europe.

About Haymarket Media Group
Managing more than 70 brands in 24 offices across six countries, Haymarket Media Group is a truly worldwide media and information business. While Haymarket is intensely proud of its print heritage, its digital businesses are also thriving, along with its content and media agency and live events.

Haymarket's brands include Stuff, FourFourTwo, WhatCar?, Pistonheads, Campaign, PRWeek, Third Sector and GP. Haymarket’s international conferences and events also provide brand audiences with the opportunity to engage face to face.