The process, prompted by new rules, may see the UK insurer cutting or consolidating the number of funds on its platform. It is also eyeing retail banks as a distribution channel.
The UK insurance group is adding up to 40 sales and back-office staff for its retirement savings and investment business in Hong Kong, Singapore and Dubai.
The fund manager is having more discussions with insurance companies and bancassurers seeking new products to restructure into unit-linked investments for the retail market.
Its international take-to-market director, Alan Armitage, says the firm is trying to establish a reusable infrastructure to transport business propositions to various jurisdictions, notably Asia.