has named Eric Jens as its global vice-president of marketing and head of Greater China. He will oversee YesAsia's marketing activities and manage business activities, operations, sales and marketing for the Greater China region, including Hong Kong, mainland China and Taiwan.

Previously, Jens worked at Procter & Gamble (P&G) Guangzhou as marketing director for Greater China, and successfully launched several key brands into the country.

"We are delighted that Mr Jens has joined the YesAsia team. With our business experiencing phenomenal growth, we were looking for a dynamic senior manger to steer our brand and our operations in Greater China," says Joshua Lau, founder & CEO of "Mr Jens' outstanding, blue-chip track record in the United States and Asia makes him ideally qualified for this high-profile position."