New hires have been announced by Societe Generale Asset Management with the aim of developing its hedge fund sales business. Regional heads of sales have been appointed in Japan and Asia in addition to the rest of its world coverage.

Christophe Lalo has been named as regional head of sales and marketing for hedge funds based in Hong Kong. He previously looked after the Asia region from Paris. In Hong Kong he will be assisted by Jackson Chan.

In Tokyo, Hidehiro Nakayama has taken on a similar role for Japan. In the past he worked in the alternative products and asset management departments at Sumitomo Mitsui Asset Management and Sakura.

In Europe the job will be taken by Alastair Smith and in North America by Todd Ladda.

For funds of funds, SGAM has a range of and tailor-made products. Off-the-shelf funds include existing equity hedge, macro and relative value fund of funds. For direct hedge fund investment, SGAM provides multi-strategy and single-strategy funds.

On the structured product side, SGAM Alternative Investments offers a series of funds based upon structured-credit, index-linked and money-market instruments.

To round out its alternatives coverage, for private equity, SGAM is involved in venture capital and growth deals and property, but this is more focused towards the European sector.