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Prudential Asia adopts new name in rebranding exercise

Simon Osborne
Prudential renames its Asian operations 'Eastspring', but promises that nothing really changes except the name. No spin-out plans are mentioned.
Prudential Asia adopts new name in rebranding exercise

Prudential Asia is rolling out the results of its rebranding exercise, and after extensive research has decided to drop the Prudential name in favour of ‘Eastspring Investments’.

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