Markus Ohlig will start in July as the firm's Asia head in Singapore, where the firm has opened a new office.
The institutional research firm lost its regional head recently, but is adding staff overall. It has almost trebled headcount across Hong Kong and Singapore since 2010.
Asian institutions are diversifying rapidly, so must seek more external expertise and move away from the insourcing trend, argues Greenwich.
They say fund sales will be boosted if they are equipped with better product knowledge and more timely information.
From AsianInvestor's 10th anniversary seminar: Markus Ohlig of Greenwich Associates explains why it will be difficult for Asian investment firms to become international competitors.
A year ago, Asian institutional investors were keen to outsource more assets to third-party managers û the situation is very different today.