The newly rebranded fund house has brought in an industry veteran to cover asset owners, as rivals move to beef up their own sales teams in the region.
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The firm has shelved its separately managed account unit for wealthy people in Asia and let up to 50 staff go in Hong Kong and Singapore, AsianInvestor understands.
After hiring its Asia Pacific head of institutional distribution sales in Singapore, BNY Mellon will seek to further expand both its investor-base and headcount in the region.