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Why luxury brands succeed where bank brands fail

Jul 12, 2011

Effective brand strategies are critical to success, increasingly so in China. Scorpio Partnership highlights five steps that wealth managers use to create a positive impression.

The Chinese are fast becoming more affluent. In a report by China Merchants Bank and consulting group Bain & Co, research confirms that the world’s most populous nation now has 500,000 high-net-worth individuals with at least Rmb10 million ($1.5 million) in investable assets.

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