Prudential Asset Management has named Margaret Weir and Hugh Maxwell-Davis as investment directors.

In their new Asian equities-focused roles, Weir serves as a portfolio manager while Maxwell-Davis is responsible for research on financials. Based in Singapore, both Weir and Maxwell-Davis report to Ashish Goyal, chief investment officer for Asian Equities.

Weir joins Prudential from Aegon UK, formerly Scottish Equitable, where she was head of Pacific equities. She joined Scottish Equitable in 1984 and held a number of positions involved in the management and growth of Asia-Pacific equity portfolios.

Maxwell-Davis was formerly a banking analyst and joins Prudential from Morgan Stanley where he was head of Asean sales. Previously, he held various positions at Credit Suisse First Boston and KPMG.

Prudential Asset Management is the fund management business of UK-based Prudential plc in Asia. It manages assets on behalf of a wide range of retail and institutional investors across the region and has $66 billion in assets under management. It has fund management operations in 10 markets û China, Hong Kong, India, Japan, Korea, Malaysia, Singapore, Taiwan, Vietnam and the United Arab Emirates. With most markets dominated by local players, it is the only foreign asset manager in the top five position in more than one Asian market.