Prudential Asset Management has strengthened its Asian equities investment team with the appointment of two regional fund managers and investment directors, Andrew Cormie and Thue Isen.

The new hires are based in Singapore and report to Ashish Goyal, PrudentialÆs CIO for Asian equities. PrudentialÆs regional equity team consists of 18 investment management professionals based in Singapore and Hong Kong. The company also has several local operations in India, Taiwan, Korea, China and Malaysia with fund management teams on the ground.

Cormie joins Prudential from Voyager Funds Management where he was the founding partner and director. Previously, he was head of the global equity team at JPMorgan Investment Management in London. Before that, he worked for JPMorgan and National Mutual Life Association in his native Australia.

Isen was most recently chief portfolio manager for Asian equities at BankInvest Group in Singapore and previously worked with BankInvest in Copenhagen.

The new hires also reflect PrudentialÆs growing business in Asia and efforts to continue to increase and improve the range of products available to clients in this region. Assets under management in Asia total ú37 billion ($74 billion).

ôOur Asian equity business has expanded rapidly in the past few years and we have plans to launch several innovative products in the coming quarters,ö Goyal says, without elaborating on the products, pending their launch.

Prudential is expanding into other emerging markets outside of Asia in the next six months and will also be launching a high alpha product later in the year. The companyÆs more recent offerings in Asia include its Asian Infrastructure, Asian High Dividend Yield and Dragon Peacock funds.

Prudential manages assets on behalf of a wide range of retail and institutional investors across the region. It has fund management operations in 10 markets in Asia, namely China, Hong Kong, India, Japan, Korea, Malaysia, Singapore, Taiwan, Vietnam and the United Arab Emirates.