Mark Shuper, a 15-year veteran of Morgan Stanley, has transferred into a senior role within the firm's Asia prime brokerage department, based in Hong Kong .

A managing director, Shuper previously worked in equity research for over 12 years, and for the last eight ran the Asia-Pacific telecoms research team. He had also been head of global telecom research since 2002. That role is now split between the telecom heads in America, Europe and Asia, and the Asian role is in turn split between Mitchell Kim and Navin Killa.

He will report to Tom Levy, the head of global client coverage in New York, plus Kurt Baker, head of Morgan Stanley Asia prime broking, the winner of AsianInvestor's best prime broker trophy for three out of the last four years.

ôThereÆs an increasing institutionalization of the client base,ö says Kurt Baker. ôThat is changing the way in which we have to provide client coverage to both large and small funds alike in the course of their development.ö

In the prime broking department Shuper will take on the responsibility for client coverage and will ultimately build a team to assist him. He will focus on existing hedge fund clients, handling their needs when they launch new funds or products, and as they diversify across geographical areas. He will co-ordinate between other prime broking functions such as capital introductions and risk management and also find cross-selling opportunities for hedge funds across the firm.

Having spent many years talking to CIOs in the region, Shuper will also spearhead Morgan StanleyÆs thrust into active extension. In this respect he will talk to funds, predominantly long-only, about developing 130/30 products. As they roll out such products, those funds will be co-ordinated by the prime brokerage department.