Franklin Templeton has expanded its Asian institutional team, in line with continuing efforts to increase its institutional business in this region.

The company has hired Ellen Li, previously a director of sales and marketing at AXA Rosenberg, to spearhead its institutional business development in Asia ex-Japan and ex-Australia.

Li carries the title of director for institutional sales and marketing. She reports to Jack Lin, regional managing director at Franklin Templeton Institutional in Asia ex-Japan and ex-Australia. Both Li, who assumed her post at the start of this month, and Lin are based in Hong Kong.

The company has also expanded its global product management team in Asia with the appointment of Terence Lam in June as director and head of institutional product management in the region. Lam was previously a director of institutional sales in Asia with the firm.

In this new role, Hong Kong-based Lam is responsible for the product management effort across the Asia-Pacific region for Franklin Templeton and assists local country heads in developing strategic business plans to further expand the institutional business in the region. Lam reports to Steven Moeller, global head of product management in San Mateo, California, Franklin TempletonÆs global headquarters.

ôWith the recent success in China and in the region, both the institutional sales team and product management team are looking to expand their presence to drive the firm's Asian business forward,ö says William Weeks, New York-based director for corporate communications for Franklin TempletonÆs institutional business globally.

Weeks notes that Asia continues to be a rapidly growing region for institutional business, and Franklin Templeton expects demand for high-quality equity and fixed income investment strategies across the Asian institutional market to increase.

Lam has been working in Asia, developing new institutional business for the last two years. His new role will be critical in furthering the firm's institutional business in this region, Weeks says.

Lam focuses on facilitating the institutional business development and product development in Asia, working closely with the regional heads, country managers, sales and investment professionals. He also assists the regional leaders in developing strategic plans and initiatives for broadening Franklin TempletonÆs institutional business in Asia.