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Do hedge funds need the media (and vice versa)?

Simon Osborne
As the Alternative Investment Management Association publishes its 2012 guide to media relations for hedge funds, it begs the question: do the two really need each other?
Do hedge funds need the media (and vice versa)?

There was an average of 160 articles a day last year mentioning hedge funds. Someone must have been counting. The Alternative Investment Management Association (Aima) has just published its 2012 Guide to media relations for the hedge fund industry, a follow-up to a similar publication it produced in 2006.  

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