The newly rebranded fund house has brought in an industry veteran to cover asset owners, as rivals move to beef up their own sales teams in the region.
AsianInvestor spoke to BNP Paribas Investment Partners' newly promoted Christian Bucaro about the developing investment landscape in Southeast Asia.
The French fund house is seeking four investment staff and a consumer bank sales executive both to fill newly created roles and as replacements.
The French firm is seeking to capitalise on its success elsewhere by adding two multi-asset income funds to its line-up in Asia. It is betting on continued demand amid volatile markets.
BNP Paribas Investment Partners' new Hong Kong chief spoke about the the wholly owned foreign entity the firm is setting up in Shanghai. It has also won an RQFII licence in Paris.
The regulator is ready to allow the launch of such products, having frozen them in 2008. But it has more liberalising to do, says Tino Moorrees of BNP Paribas Investment Partners in Jakarta.