Kanise Chan has joined from Credit Agricole to run sales in Hong Kong and to develop a Taiwan business.
The tie-up will replenish New StarÆs deflated war chest and give it a broader presence in the Asian region.
Asia ex-Japan equities were viewed as an attractive alternative to Western markets as the extent of the credit crunch began to reveal itself. They have since been weak but the drivers for growth remain in place.
The UK-based firm says the distribution deal with Fundsupermart.com's online investment platform is an effective way to reach investors directly in Hong Kong.
New Star fund manager Brian Coffey favours financials and property in China and Hong Kong.
This is the fifth in a series of Q&As on Asian fund managersÆ investment outlook for 2008.