Legg Mason recently commissioned a global survey of more than 3,000 affluent investors across North America, Europe and Asia to determine their attitudes towards income investing.

What it found was that while demand for yield is universal in response to low interest rates and market volatility, appetite for income investing is highest in Asia, led by Hong Kong, Singapore and China.

For the majority of respondents in Asia, the chief motivation of investing for income was growing their wealth, far above other markets. But at the same time they are receiving lower returns on their income-producing investments than they are seeking.

The survey results point to some interesting lessons for the providers and distributors of investment products. Not only have investors become more engaged in the selection of investment strategies, they are also seeking more knowledge.

AsianInvestor spoke to Matthew Schiffman, global head of marketing for Legg Mason and one of the architects of the survey. To listen to the interview, please click on the video. If you are viewing this on a mobile device, please click here.