UBS Global Asset Management has hired Tina Tse from rival HSBC to coordinate requests for proposals (RFPs) from institutional and wholesale clients and to take care of consultant relations across Asia-Pacific.

Based in Hong Kong, she joined the Swiss firm at the end of last month as an executive director, reporting to Singapore-based managing director Scott Keller, who heads up the Pan Asia team of institutional and wholesale business.

She works closely with the client relationship management and business development teams for Pan Asia, Australia and China, responding to new business requests from investment consultants, prospects and clients for all types of products and mandates across all asset classes.

Essentially Tse matches client requests with an existing capability or she works towards creating a tailored solution to suit the needs of a client.

She has been in the financial services industry in Hong Kong and the US for the past 19 years. Most recently she was director and head of institutional marketing for Asia-Pacific at HSBC Global Asset Management, where she managed a regional team of RFP and institutional marketing specialists.

Prior to that she worked for four years at Pinebridge Investments (formerly AIG Investments) in New York as vice-president of its global RFP team of 25 writers.

She has also worked as regional head of marketing for institutional and wholesale business at Amundi in Hong Kong, institutional marketing for PPM America in Chicago, and manager of institutional sales and client servicing for GT Management (later Invesco) in Hong Kong.

HSBC confirmed Tse's departure and says it is looking for a replacement. Julie Koo is the bank's director and head of institutional business for Asia-Pacific.