Social media seen as key to mutual recognition marketing

A proactive social media marketing campaign will be essential for managers moving into mutual recognition, a consultancy says. Managers have been advised to move into marketing mode early on to prepare for the launch of northbound products, even though that could be some months away. Given that mainland China’s marketing and sales channels are different to the rest of the world, foreign managers have been told to adopt a new marketing strategy and a way of differentiating themse…