Prudential Asset Management has appointed Jeremy Hall as sales director for North Asia as part of a continued expansion drive for its institutional business, AsianInvestor can confirm.

Hall, who previously worked for Deutsche Bank’s real estate investment business RREEF, started last month based in Hong Kong. He reports to Dean Winterton, head of institutional business for Prudential Asset Management, the fund arm of Prudential Corporation Asia.

In his new role Hall will be responsible for expanding Prudential’s institutional business and tapping into the growing institutional segment across China, Korea, Taiwan, Hong Kong and Japan, says Winterton. In particular, he will focus on servicing existing clients.

Winterton himself was only appointed from Australian firm AMP Capital as institutional business head in September last year, based in Singapore. He took over from Paul Hancock, who is poised to move to London to establish the firm's institutional presence in Europe and the UK.

Hall had worked at RREEF in Hong Kong, where he was responsible for sales and marketing for institutional clients across the region. He left last October/November and it is understood he won't be replaced after the firm moved to decentralise its client relations and sales activities.

RREEF has $5 billion in direct and indirect real estate investments in Asia; $8.5 billion of Asian client capital is invested in RREEF globally.

Prudential’s asset management business in Asia is due to be rebranded Eastspring Investments in the first quarter of this year.

This will see the name of its funds switched over, as will the names of its asset management businesses in Japan, Korea, Singapore, Hong Kong, Taiwan, Malaysia, UAE and Vietnam, although not the joint ventures in China, India and Hong Kong.

As at September 30 Prudential Asset Management had about $80 billion in assets under management.