Lyxor Asset Management has announced the appointment of Andrew Au as managing director and head of Asia ex-Japan.

Au has replaced Gilbert Tse, who has left his position to become chief executive of a financial technology start-up.

It comes four years after the asset manager decided to delist all its exchange-traded funds from Hong Kong.

Based in Hong Kong, Au reports to Pierre Gil, Lyxor’s head of international development, and locally to Frank Drouet, head of global markets for Asia Pacific at Societe Generale Corporate & Investment Banking (SG CIB).

While the appointment was announced yesterday, Lyxor said that Au assumed his new position on January 1 this year.

Tse, former managing director and head of Asia, left Lyxor in October last year, according to his LinkedIn profile. He joined fintech start-up iMaibo.net as chief executive in February this year.

In his new role, Au will be responsible for the development of Lyxor’s platform and products with a primary focus on Hong Kong, Singapore and Taiwan. He will also take the lead in creating cross-selling opportunities between Lyxor and the global markets team in SG CIB in the region.

Before taking the role, Au was managing director and head of distribution for Greater China for the cross-asset solutions group at SG CIB. He joined Societe Generale in 2002 and had since taken on various roles in the Equity Derivatives and the Cross Asset Solutions divisions.

Prior to joining Societe Generale, he was a senior investment advisor at Schroder Investment Management (HK) between October 2000 and September 2002.

Lyxor delisted its 12 ETFs in Hong Kong back in 2011 amid a backdrop of tighter rules on, and greater scrutiny of, ETFs – particularly for synthetic versions, in a story broken by AsianInvestor.