AllianceBernstein has confirmed that Ajay Kaul will serve as its CEO and head of sales for Asia ex-Japan.

He will set the firm’s regional business strategy and lead the sales effort across distribution channels and client types, in the wake of former incumbent Augie Cheh’s decision to join Janus International.

In an interview with AsianInvestor shortly after taking on an interim leadership role, Kaul cited Asian fixed income as a potential area for the firm to build its capabilities. He says the firm’s equity thematic products have helped to drive business among both retail and institutional investors.

Kaul previously led AllianceBernstein’s Southeast Asia sales team, ran Asia ex-Japan retail and served as CEO for Alliance Capital Asset Management’s India business.