The hiring spree at private bank Julius Baer continues to gain momentum with the firm announcing the appointment of Ong Yeng Fang. Starting last month, the Singapore-based Ong answers to the title of market head of private banking in Singapore.

Ong joins Julius Baer in a newly created role and will report directly to Heinz Puth, the Swiss wealth management groupÆs Southeast Asia head of market. For Julius Baer, Ong is responsible for managing the bank's client relationships and, through her investment banking experience, broadening the range of products on offer.

Prior to joining Julius Baer, Ong was managing director of DBS's corporate and investment banking group. At DBS she has also held the position of head of consumer products and China desk. Ong was also DBSÆs chief representative for its Bangkok representative office.

In total, she brings over 17 years of experience to Julius Baer, which includes expertise in corporate and investment banking as well as institutional banking.

The announcement of her appointment follows an aggressive hiring strategy by Julius Baer in 2006 as it looks to build up its Asia franchise.