As the first listed steel exchange vertical portal and B2B portal, iSteelAsia adds four members to strengthen its management team. The four members are namely Philip Lee, vice president of global business development; Sean Wan, chief information technology officer; Jack Lee, director of strategic alliance; and Sandra Lee, director of customer relationship management.

Philip Lee will be spearheading the groupÆs growth on a global scale and looking after the companyÆs overall business and product development. He will report to Drina Yue, director and chief operating officer. He was previously with Steeleast Pte Ltd as managing director. Besides, he has almost 20 years of experience with the industry giant, Commercial Metals Company where his last position was managing director, Singapore, Lee brings to his role rich experience in product development and risk management.

Wan will be in charge of e-Commerce development and information technology. His duties include providing strategic direction, overseeing development and data center operations, liasing with business and consulting partners. He was formerly with 3Com Corporation in California. Prior to that, he has been with Seagate Technology where he gained his solid industry experience.

Jack Lee will mainly keep an eye on the development of strategic relationships with value-added service partners on the following aspects: logistics, insurance, finance, inspection and content side. Just before joining the company, he was with Emerson Electric where he led the strategic sourcing efforts for their steel business in Asia.

Sandra Lee, will be overseeing all customer service, online marketing activities and public relations programs to make sure customer services and related services are well-maintained. Having been with United Parcel Services and DTE Directories for over 10 years, she has rich experience in B2B marketing and customer relationship management.

"With the appointment of these experienced professionals, iSteelAsia.com now has the senior management team it needs in place to really push forward in revolutionizing the Asian steel industry" said Andrew Yao, founder, chairman and CEO of iSteelAsia.com.