Amy Cho has joined First State Investments in Hong Kong as its head of sales for Hong Kong and North Asia.

She had previously worked for June Wong as a director of business development at HSBC Asset Management; both women left that firm early this year and Eugene Chen now runs the institutional show.

Although the position she takes is not new, it has been vacant for a long time and was last headed by Falco Lam, who had left First State last year.

Cho will now be responsible for both retail and institutional sales, retail being a new area for her.

"Amy's role is Hong Kong-centred but will overlap with North Asia as needed," says Thomas Waring, First State Investment's CEO for Asia, to whom she now reports. "It is a broad responsibility."

He adds that Cho will spend the next few months building a small team to help her. "We will be adding people," Waring says.