Axa Asia Pacific Holdings has named Rahul Hora as regional head of distribution of Axa Asia Life, its life insurance and wealth management arm.

Based in Hong Kong, Hora is responsible for maximising the value of new business derived from traditional agency channels as well as alternative channels including bancassurance and advisors, in all of AXA Asia LifeÆs eight markets, namely China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore and Thailand.

Hora also focuses on expanding AXA Asia LifeÆs distribution network in its new markets of India and Malaysia and growing the agency force in the other markets. This includes the development of best practice distribution models and common distribution platforms, as well as the creation of a regional distribution centre.

HoraÆs expanded role reflects Axa Asia LifeÆs continuing drive to expand and further strengthen its financial protection and wealth management foothold in Asia. Axa considers Asia as the region with the highest growth potential and its contribution to overall revenue is expected to grow significantly. Axa Asia Life serves more than 1.8 million customers in its eight Asian markets.

Hora brings to Axa Asia Life more than 11 years of experience in sales and distribution, seven of which were in the insurance industry. Prior to joining AXA, he was head of sales at ICICI Prudential Life Insurance Company in India and has had experience in managing multi-channel distribution. He has been credited for that firmÆs business growth through the traditional agency-tied channel as well as building scale in alternative channels such as bancassurance, broker and direct marketing.

Hora reports to Mark Pearson, regional CEO at Axa Asia Life. He replaced Leigh McConnon who has left the company and has gone back to Australia.