Aviva Singapore has strengthened its senior management team with the appointment of Simon Newman as managing director.

Newman is responsible for driving AvivaÆs business strategy, with an end-goal of strengthening and expanding its partnership and intermediary business in Singapore. He is counting on a flight to quality across all major markets globally to help him in his role.

ôIn these challenging economic times, customers increasingly look to brands they can trust for their protection, savings and investments needs,ö says Newman.

Newman reports to Shaun Meadows, CEO of Aviva in Singapore, Hong Kong and the Middle East. He took over from Kevin Jones, who previously held the position in an interim capacity. Jones remains COO of the CIMB Aviva joint venture in Malaysia.

Previously, Newman was director of PruDirect, which is part of Prudential UK, where he was responsible for defining and leading the transformation of its direct channels as well as growing online services for intermediaries.

Aviva is among the major providers of life and pension products in Europe with substantial positions in other markets around the world, making it the worldÆs fifth largest insurance group based on gross worldwide premiums as of end-2007.

The firmÆs principal business activities are long-term savings, fund management and general insurance, with worldwide total sales of S$147.9 billion as of December 2007 and funds under management of S$964.2 billion as of June 2008.

In Singapore, Aviva adopts a multi-product and multi-channel business approach.

Beyond independent financial advisors, Aviva also has a partnership with Development Bank of Singapore, which includes a specialist adviser sales force, providing access to four million bancassurance customers. It also has an Aviva Direct channel that caters to the growing needs of self-directed and savvy customers who prefer to buy directly and do not need advice.

Aviva offers a range of innovative unit-linked single-premium life insurance, savings and investment solutions. Key products apart from Eldershield include, MyShield, a hospitalisation plan under the CPF scheme, and Navigator, a single online investment platform that aggregates and tracks customers' investment portfolios.