Asian asset owners most avid users of social media
Institutions in Asia use Facebook, YouTube, LinkedIn and Twitter more than peers worldwide, impacting their investment decisions, finds Greenwich. Asset managers are urged to sort out a social media strategy.
Consultancy Greenwich Associates has underlined the importance of Asian managers focusing on digital strategy after research showed institutional investors in the region were the most avid users of social media worldwide.
In a survey of 256 institutions globally, Greenwich found that 78% of Asian institutions used Facebook at least monthly, versus 39% for Europe and 28% for North America. The global average panned out at 43%.
By monthly usage, 61% of Asian institutional investo…
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