UBS has lured Bill Measday from JPMorgan as the Swiss firm announces plans to re-enter the asset-backed securities (ABS) business in Australia with a particular focus on residential mortgages.

Measday becomes executive director and head of ABS for Australia several years after the firm exited the asset-backed arena.

He will be charged with building a client base and finding opportunities to securitise mortgages but also other assets. The move is in line with the bankÆs global fixed income expansion strategy following the integration of the Paine Webber business in the US.

Measday has come from JPMorgan where he was head of structured finance. He has 15 years experience with asset-backed securities. Measday will report to Simon Maidment, head of fixed income for Asia Pacific, and functionally to Matthew Froggatt, executive director of the bankÆs European mortgage and consumer finance business in London.

The last person to work in the ABS role at UBS was Marcus Elsum who became the chief operating officer of Ashe Morgan Winthrop û a commercial mortgage originator û in 2002.

While UBS has been absent from the game, Australia has become the third largest residential mortgage backed securities market in the world.