ABN AMRO has named Puneet Bahl as its new head of cards, Asia, in a newly-created role. With immediate effect, he will report to Jim Brown, its head of consumer clients, Asia and comes as ABN looks to drive its regional card franchise.

In this regional role, Bahl will assume responsibility for the development of ABN AMROÆs credit card business in Asia. ABN describes his appointment as an opportunity to capitalise on growth opportunities that the mass affluent market in Asia is currently offering.

ôThe credit card business constitutes an important part of ABN AMROÆs consumer
growth strategy in Asia,ö says Brown. ôLeveraging on our innovative product offering and global expertise in adapting to local consumersÆ changing needs, our credit card business is experiencing continued growth both in terms of customer acquisition and spending.ö

Before crossing to ABN, Bahl was regional head of secured and unsecured lending at Standard Chartered. At StanChart he also held the role of global marketing head, credits cards and personal loans from Singapore.

His career also includes time at Citibank as regional cards director for EMEA, regional marketing director for Latin America, cards marketing director for Indonesia and bankcards marketing manager for India.

In total, he brings 22 years of related experience to ABN.