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Smart beta strives to enter the mainstream

Increasingly, institutional investors are being wooed by asset managers touting the possibilities offered by smart beta investing. Will it become a core strategy?
Smart beta strives to enter the mainstream

As active fund managers continue to underperform, institutional investors across the globe are seeking out other means to gain returns. One way has been to delve more into alternatives, but increasingly investors are looking at the possibilities conveyed by smart beta, otherwise known as factor investing. 

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