Asia Dow index launch to target ETF licensees

US-based Dow Jones Indexes is hoping to make a splash in the region – and globally – with the launch of an Asian version of its most famous product, the Dow Jones Industrial Average (DJIA). In fact, the company has not been pre-marketing the Asia Dow in order to avoid a potential leak of the news that would reduce its impact, says John Prestbo, editor and executive director of Dow Jones Indexes. The downside of this approach is that the firm does not yet have any firm agreements…