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Pictet Asset Management markets funds of hedge funds

The firm is better known in Asia as a traditional fund house but is targeting institutional investors and private banks with a platform for hedge funds.
Pictet Asset Management has assembled a three-person team based out of Geneva to promote its fund of hedge funds, a marketing effort that has now been extended to Asian and Australian institutional investors. The move is an expansion for the firm, which in Asia is known as a traditional, long-only provider. Steve Huguenin-Virchaux, alternative product specialist at Pictet, says the timing is based on the firm's recent track record. Pictet has managed hedge funds since the 1980s and …
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